I have been testing landing page conversions over the last few months and I have also researched what others are doing. Here is how you can improve your squeeze page conversions immediately. Imagine increasing conversions and getting more sales with the same amount of traffic. Here are the 3 keys:
* Only ask for their email. Don’t worry about their name for now.
* Always put your opt-in box on the top 1/4 (above the fold) of your Squeeze page.
* Use Video On Your Squeeze Page. It really works.
Let’s look at each one of these key points in a little more detail. Each of these tips result in higher conversions and longer retention.
1) Only Ask For Just Their Email
Result: Conversions increased from about 3-4 out of 100 to about diet pill buy 16-17 out of 100. That’s an increase of over 500%!
My original squeeze page that I was testing had a form that captured a name, email, phone, biggest challenge, and a box to ask me questions.
That squeeze page was getting me a 3.5% conversion over the few months that I tested it. That’s not so good.
I initially wanted that information because it helped me understand my audience better. But the trouble was, almost 97 out of every 100 people were put off by how much info they had to put in.
Here is the very simple solution to this issue:
Get rid of everything except for the Email field. I have found that you don’t even need to ask for their name! You may want to personalize your messages, but over time I’ve seen that too many people put in nonsense names or misspellings which have a negative effect on the personalization.
(Once your lead becomes a CUSTOMER, you can personalize your messages and use their name. You should have all of their contact information by then anyway and have established some trust and credibility)
If you want to have an impact on more people, let them get access to your free newsletter, gift, or ebook with just their email address.
Give it time. Cultivate your relationship.
2) Put Your Opt-In Box “Above The Fold”
One of the problems we face is when people come to your squeeze page, they will likely think that what they are reading is a SALES page, not a squeeze page. Your only goal should be to get their information (email addresss). That’s.
The problem is squeeze pages start out much like sales pages.
Only when your visitor sees an opt-in box do they instantly know that what they are getting costs just their email address, and not money.
I will tell you this, put your order levitra opt in box above the fold and on the right side of the page and your conversions will sky rocket!
In fact, if you can do it, make it so the entire squeeze page fits in one window, with no scrolling.
3) Put a Video On Your Squeeze Page
We all know westernunion virginia how powerful and important video is these days. So why are you so lazy? Make a simple, short video and put it on your squeeze page. There are two fantastic programs you can use to put videos on your squeeze pages:
One of my new favorite screen recording software programs is Jing.com. It is 100% free and easy to use. You simply sign up and download it on your desktop. The only short coming is that you have to keep your videos under 5 minutes. This is fine for squeeze pages, but now so great if you want to make longer videos. You can also do a One Click upload to YouTube!
My other favorite is the Easy Video Producer. This site is so fantastic you can record a video directly off of your web cam and upload it into a custom video landing page in less than 5 minutes. The site also allows you to upload any video you make using Camtasia, or even Jing.com. There is a free version but I highly recommend the updgraded Pro Version. You have to check it out.
Overall, these changes combined resulted in a conversion increase of over 1114%! (from 3.5 – 41%). That’s amazing, and I hope that you can take some time to make sure you are optimizing your squeeze pages too!
The huge benefit of the video is that you can engage your visitor immediately and show yourself as a real person who is not hiding behind depakote prescription a website. This is huge for personal branding.
So what ampicillin dosing are you waiting for. Use these 3 easy steps and start seeing your conversions sky rocket!
{ 5 comments… read them below or add one }
Couldn’t agree more – another benefit of Easy Video Producer is that you can build a downline, thereby addign to your list!
Brett, I have been an avid reader of your newsletters and each one comes with great tips and techniques. This one is an eye opened.
Thanks for sharing this.
Warm Regards
Srinath
Hi Brett,
You are truely amazing, and its shown by your knowledge and wisdom. I’m looking forward in working with you.
Your friend,
Joseph Mancia
Hey Joseph,
Thanks a lot for your kind words. I will help you in any way I can.
Brett
Hey John. Do you have any resources on how to get landing pages and who has some really good ones. Want to set up my auto responder to build my own list. I have missed out on a lot of your emails and may need to get the whole series again.